Datadash 

 EMI Puts the Qual in Quality!

Our thoughts and prayers are with everyone whose lives have been affected by the recent storms.

EMI Surveys has always been focused on providing high quality sample for online quantitative studies.   We also can add services that bring value to our clients like programming and hosting or translation. We are pleased to announce that EMI now is offering online qualitative products such as Bulletin Boards and Focus Groups.

Online Focus Groups and Online Bulletin Boards allow you to reach your target groups virtually anywhere in the world from the comfort of your own office.  It is EMI’s mission to make online qualitative easily accessible to you and your clients.

At first glance, it is easy to confuse Online Bulletin Boards and Online Focus Groups since both explore the “why” and “how” of decision making, take place online, and share many of the same benefits…  but in fact, they are quite different. Below we have outlined some of the benefits of online qualitative and  the specific benefits and differences of Online Focus Groups and Online Bulletin Boards:

Online Qualitative Benefits

• Remote access from anywhere in the world
• No geographical limitations
• Significantly reduced travel costs
• Higher degree of anonymity to respondents (sensitive topics)
• Reduced recruiting / incentive costs

Online Bulletin Board Specific Benefits

• Groups typically take place over a multiple day timeframe
• Respondents participate at their own convenience
• More in-depth discussions that can yield greater insight
• Discussion builds upon feedback and new ideas presented by moderator and respondents

Online Focus Groups Specific Benefits

• Groups take place over a shorter timeframe – faster results
• More top of mind discussions
• Smaller Groups (8-10 participants)

EMI can assist you in making a successful transition into Online Qualitative Research by providing everything you need and supporting you along the way. In addition to providing you with the easy-to-use and intuitive software…EMI can supply you with targeted online recruits, international moderators, translations and more to make sure you have everything you need to successfully run your next online qualitative project.

To learn more about how you can incorporate online qualitative research into your next project please contact EMI today!

Sincerely,

The EMI Team